About the Business Briefing

6:00pm - 7:15pm AEST | 3:00pm - 4:15pm ICT

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This briefing will provide an overview of Vietnam’s digital economy with the spotlight on fintech and ecommerce. Speakers will provide insights on the key drivers and technological enablers of Vietnam’s digital ecosystem. The session will highlight practicalities of accessing the Vietnam market and the audience will hear from a business who will share their approach, business model and considerations that factored into their decision making to enter Vietnam and their strategy for ongoing market operations.

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Key themes:

• Why engagement with Vietnam matters to Australian businesses

• Impact of COVID-19 on Vietnam’s economic growth and key considerations for doing business

• Key trends and issues driving opportunities for Australian business within Vietnam’s digital economy (ecommerce & Fintech sector)

• Understanding the risk profile for doing business in Vietnam’s digital economy

• Establishing expectations on return on investment when operating in-market

• Key strategies to navigate Vietnam’s digital ecosystem

Opening remarks provided by Martin Bean CBE, Vietnam Business Champion and the previous Vice-Chancellor, RMIT University.

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The expert panel includes:

• Tim Aman, Partner - Audit and Assurance, BDO

• Phillip An, Co-founder, Homebase

• Sandra Tran, Director, Trade and Investment, Global Victoria

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Moderator: Danielle Rajendram, Associate Director, Advisory and Insights, Asialink Business

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This business briefing will be delivered by Asialink Business as an AVPI event. The briefing form part of AVPI’s program of sectoral policy dialogues.